Behavioural Science | Behavioural Economics | Behavioural Insights
high impact outcomes
Organisation
Cutting-edge psychometric, culture and talent analysis tools inform Leadership, Culture and Talent solutions in creating strategic individual and organisational behaviour change outcomes for:
- Financial Services
- High Technology
- Commerce & Industry
also see: https://www.fca.org.uk/news/speeches/culture-financial-institutions-everywhere-nowhere
Brand
Client-centric Brands need to respond positively to changing needs. Using precison customer analytical approaches, Allaxa delivers effective solutions and strategies in:
- Customer Insight
- Customer Experience
- Customer Propositions
also see: https://nudgeunitgreece.com/en/2017/05/16/behavioral-economics-changed-way-brand-marketers-think/
Communications
Behavioural Science is a key piece of the communications toolkit. Allaxa delivers insight and evidence-based approaches to support corporate strategic communications in:
- Sustainability and ESG
- Financial Technology implementation
- Stakeholder communication and influencing
also see: https://www.knowablemagazine.org/article/society/2018/nudging-grows-and-now-has-government-job#
Technology as a tool
Web 2.0 engagement
We use Web 2.0 approaches for both data gathering and impact creation to enhance outcomes and maximise the cost-benefits to clients
Human Technology balance
AI, Machine Learning and Big Data are integral to our thinking when considering organisational change with people still at the centre
Cognitive Technology
We use the potential of AI, Machine Learning and Big Data for insight and impact to enhance behaviour change where appropriate.
Founders message
Marc Atherton MSc CPsychol FRSA EuroPsy
In a complex and dynamic world a clear focus on the human aspects of change is a crucial part of any successful strategy.
Behavioural Science is the catalyst that will underpin your success where people are the key and it is this belief that drives our approach.
A network of associates and partnerships delivers the relevant insight and evidence to support your strategic and growth challenges in meeting or exceeding your aims. Feel free get in touch for a chat.