Behavioural Science | Behavioural Economics | Behavioural Insights

Privacy Policy

Use of your Data

Information we collect from you.

We may collect and process the following data about you:

  • information that you provide when subscribing to the Website or by filling in other forms on the Website;
  • details of your visits to the Website and the resources that you access including, but not limited to traffic data, location data and other communication data; and
  • if you contact Allaxa, we may keep a record of that  correspondence.

Allaxa is the data controller of all such data.

We will use Your Information to:

ensure that content from the Website is presented in the most effective manner for you and your device;

  • notify you about changes to the Website or our service;  and/or
  • allow you to participate in interactive features of the Website, such as providing comments on content.

Disclosure within Allaxa

Your personal information may be transferred to other offices, affiliates or subsidiaries of Allaxa since we work in teams on a global basis. This may also result in your data being transferred to, and stored in, countries other than the country in which your information was originally collected. The recipient countries may not have the same data protection laws as the country from which Allaxa initially obtained the information. When we transfer your information to other countries, we will protect that information according to the standards described in this Privacy Policy.

Disclosure to service providers

Allaxa works with third parties who provide services to Allaxa which may include, but are not necessarily limited to, website hosting and IT consulting services; data analysis; attorneys, accountants, freelance associates, and other administrative and back-up and security services. As part of providing those services, such third parties may be provided with access to personal information.

In addition, our software development partners may use personal information for purposes of modifying, improving, refining and validating their technology, and research and development. Where we disclose your information to third parties, we will obtain reassurances from the third party that they will protect that information according to the standards described in this Privacy Policy.

Allaxa may also be required by law to disclose personal information to law enforcement agencies, regulators or government bodies.


You should be aware that information and data may be automatically collected through the use of cookies on our Website. Cookies are small text files that store basic information that a website can use to track on-line traffic flows, recognise repeat website visits and record information about your online preferences. They often include an anonymous unique identifier that is sent to your browser from our Website, which is then stored on your computer’s hard drive. Our Website may use cookies to remember users’ email addresses or log on details. Cookies make it easier for you to log on to and use the Website during future visits.

Users of our Website have the opportunity to set their own cookie preferences on their computers. These preferences can be to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. However, by opting not to receive cookies at any time, certain features of our Website cannot be provided and so accordingly you may not be able to enjoy our Website to their fullest extent. All web browsers are different and to learn how to change your cookie preferences, check the ‘Help’ menu of your browser.

To find out more about your choices relating to cookies, including further information on opting out, see Your Online Choices.

Website usage data

With or without cookies, our Website keeps track of usage data, such as the source address that the page request is coming from (i.e. your IP address, domain name), date and time of the page request, the referring website (if any) and other parameters in the URL (e.g. search criteria). We use this data to better understand website usage so we know what areas of our Website users prefer. This information is stored in log files and is used for aggregated and statistical reporting.

External websites

Our Website and services may contain links to other online service provider sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using links provided by Allaxa, the operators of these sites may collect and hold information from you which will be used by them in accordance with their privacy policy, which may differ from ours. Allaxa will only contract with third party providers who meet UK Data Protection rules.

It is your right to request access and correction of the information we have stored about you at any time. You may furthermore request deletion of the information we hold about you. If you wish to issue a request for access, correction or deletion, please contact us using the contact details at the end of this Policy.

We maintain appropriate administrative, organisational, technical and physical safeguards designed to protect your personal information against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.

Updates to Our Privacy Policy

We may update our Privacy Policy from time to time. The date the privacy policy was last updated is included at the top of this Policy.

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at

You also may write to us at the following contact details: Allaxa, 86 Paul Street, London EC2A 4NE, UK