Behavioural Science | Behavioural Economics | Behavioural Insights
Behavioural Science creates reliable and valid insight about people and organisations to support decision making and strategy.
Based firmly in the scientific method it creates evidence that will stand scrutiny, both pragmattic and legal, in creating positive change outcomes for organisations.
Cutting-edge tools using both traditional and cognitive technologies drive robust data and insight in creating effective change.
Behavioural Economics is the science detailing how individual choice in the selection and consumption of goods and services are made. Using a blend of Nudge techniques, Choice Architecture and a deep understanding of human decision heuristics and biases powerful bespoke solutions are created for shaping behaviour. A central concept of Behavioural Economics is the use of Randomly Controlled Trials and laboratory-standard evidence in showing the cost-benefit impact of interventions
Behavioural Insights integrates exisiting research and approaches into large scale change projects where dedicated experimental approaches may not be appropriate or feasible. The World Bank, the OECD and the EU have published policy and practice guidelines for creating cost-effective change solutions. Example insight applications cover a wide range in both the developed and the developing world supporting policy formulation and implementation in sustainability, finance and wellbeing.